Tag Archives: #socialmedia

How To Build Authority, Influence, and Trust When Nobody Knows You

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I have been working on improving things here at Mommy In Color. To that end, I have been reading a lot of blogs full of tips on how to improve the look, content, and promotion of my blog. I didn’t stop to think about how I can get folks to listen to anything I say. How do I prove I know what I’m talking about? Enter The Pro Blogger Podcast to the rescue.

I enjoy much of the content on the Pro Blogger website,but today was the first time I listened to the podcast. The host, Darren Rowse shares a few tips on becoming a reliable authority when you’re not exactly well know. Here’s what I learned:

1) Being an authority is not just about what you know,but you should also share what you know. Even the Bible speaks about sharing.Beginners, you know a little something something as well. Share it!

2) Don’t just share what you know,talk a little about what you don’t know. Transparency is relatable.

3) Learn in public. Interviews are a good way to show others that you are learning all you can about the field/subject in which you want to be the authority Showing the journey,once again, is relatable.

4) Use case studies. Showing the numbers and proven facts helps you gain credibilty.

5) Show vulnerability. You don’t want to lose your humanity or intimidate the audience into thinking you know it all and never slip or struggle.

6) Share transformations and conversion. People like to hear about the beginning of your journey because it makes them comfortable to know that you were a newbie as well.

7) Have a positive and constructive outlook. It’s okay to talk about when you make mistakes but dont dwell on it. Instead,share how you intend to improve.

8) Build a platform of giving and generosity before asking or promoting. Of course your goal is to profit or gain additional followers but people respond better when there is an offer on the table for them in exchange for what you want from them.

9) Be reliable and consistent. If you put it out there, back it up when you say you will. If you’re telling folks you’re posting 3x a week,or you’re hosting a raffle or giveaway, DO IT!

10) Keep messaging clear and simple. You don’t have to use large words or complicated formulas. Being an authority means making your customer/follower/reader feel smarter,not just you being a smarty pants.K.I.S.S.= Keep It Simple, Sweetie!

11)Use your influence for the benefit of others,not just yourself. What can you do with your power to make things better for those who are loyal to your product or brand?

12) Don’t just seek to be known,liked,or trusted. Let your audience know that you know,like,and trust them as well. Research who they are,what their niche or business is. Tall to them directly. Comment,repost/retweet,respind to questions,and ask questions. Show that you trust them by sharing things about yourself as well.

13) Take your time. Becoming the authority in your field takes time. How much time? That’s up to you and whether or not you’re willing to do the work and have the patience to stick it out.

I hope these tips have helped you because they definitely helped me. Make sure you check out the podcast, Pro Blogger for more tips on blogging and social media. Be blessed and be a blessing, y’all!!!

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